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A category's own heading

On a category archive, Etch already gives you {archive.title} and {archive.description}. What it cannot tell you is whether the archive is a product category at all — and a template needs that to show the category's heading on /product-category/… and the shop's on /shop/. The plugin publishes it:

ValueWhat it is
{options.fecommerce.archive.isTerm}True on a product category, tag or attribute archive. Use it in a condition for the category's heading, and !options.fecommerce.archive.isTerm in a second one for the shop's own
{options.fecommerce.archive.taxonomy}product_cat, product_tag, or the attribute's — pa_color
{options.fecommerce.archive.count}How many products the category holds
{options.fecommerce.archive.image}The category image — a term meta WooCommerce invented, which WordPress knows nothing about. image_full and image_alt come with it, and placeholder is WooCommerce's own filler

The description is HTML the shop wrote, so put it in a Raw HTML block rather than a text one, or the tags show up as text.